Social Media for Social Good :: Your Nonprofit Tech Checklist

Getting Started: Organization and Planning

  • Subscribe to, like, and follow large organizations with a mission that is similar to yours.
  • Subscribe to social media and mobile technology blogs.
  • Define your goals and objectives.
  • Get the necessary training (HTML, digital photography, video, social media, and mobile technology).
  • Create a master login sheet.
  • Define metrics of measurement and create a social media ROI spreadsheet.
  • Create a Google account.
  • Sign up for Google Alerts.
  • Experiment with social media dashboards.
  • Write social media and mobile technology policies.
  • Hire a graphic designer to design a square avatar(s).
  • Purchase a smartphone and/or tablet.
  • Purchase a digital camera.
  • Purchase a pocket camcorder.
  • Create an e-mail signature that includes your website, blog, and social networking links.


Web 1.0 :: The Broadcast Web

1) Website

  • Purchase .org domain name for website and e-mail addresses.
  • Purchase website hosting package.
  • Select a website vendor.
  • Write content and secure photos for website pages.
  • Hire a graphic designer to prepare website banner(s) and custom graphics.
  • Add e-newsletter and text alert subscribe functionality.
  • Add “Donate Now” button to your home page.
  • Add social networking icons.

2) e-Newsletter

  • Select an e-newsletter vendor.
  • Design an e-newsletter template.
  • Add e-newsletter subscribe functionality to your blog.
  • Add e-newsletter subscribe functionality to your social networking communities.
  • Add e-newsletter subscribe functionality to your mobile website.
  • Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail.
  • Add a website, blog, and social networking pitch to your “Thank You for Subscribing” landing page.

3) “Donate Now” Fundraising

  • Select a donate now vendor.
  • Create a “Donate Now” landing page with your nonprofit’s branding inside of your website.
  • Add charity ratings graphics to your “Donate Now” landing page, if applicable.
  • Add a “Donate Now” button to every page of your website.
  • Add a social networking pitch to your “Thanks for Your Donation” landing page.
  • Add a video or slideshow to your “Thank You” landing page, if applicable.
  • Add a social networking pitch to your “Thanks for your Donation” e-mail.
  • Launch a sustainer program, if applicable.
  • Launch a gift donation program, if applicable.
  • Launch a peer-to-peer fund-raising campaign, if applicable.


Web 2.0 :: The Social Web

1) Facebook

  • Create a Facebook Page.
  • Design custom tabs.
  • Find your Facebook voice.
  • Find and monitor your Facebook Community Page, if applicable.
  • Claim your Facebook Places Page, if applicable.

2) Twitter

  • Create a Twitter Profile.
  • Design a custom background.
  • Find your Twitter voice.
  • Create Twitter lists.
  • Create an account on Bitly.
  • Create an account on Twtpoll.com.
  • Create an account on TwitPic (or yfrog).
  • Create an account on TwitVid (or yfrog).
  • Create a Twibbon for your nonprofit.
  • Experiment with HootSuite (or TweetDeck).
  • Experiment with Twitter social good apps and portals.
  • Launch a Twitter fundraising campaign, if applicable.

3) YouTube

  • Create a YouTube Channel/Google Account.
  • Design your YouTube Channel.
  • Create and upload videos.
  • Subscribe to funders and partners.
  • Friend local media and supporters.
  • Create an Animoto Account and apply to Animoto for a Cause.
  • Apply to the YouTube Nonprofit Program.
  • Design a custom banner, sidebar column image, and video page banner, if applicable.
  • Create a “Thank You” video, if applicable.
  • Add Google Checkout button, if applicable.

4) Flickr

  • Create a Flickr account.
  • Upgrade to Flickr Pro.
  • Create and organize photos into collections and sets.
  • Format collections and sets.
  • Set up Flickr Profile.
  • Add funders and partners as contacts.
  • Join and participate in groups.
  • Create galleries.
  • Create a “Thank You” slideshow, if applicable.

5) LinkedIn 

  • Create and complete your personal profile.
  • Reserve your LinkedIn Public Profile URL.
  • Make connections.
  • Give recommendations.
  • Join and participate in LinkedIn Groups.
  • Experiment with LinkedIn Answers.
  • Create and set up a group for your nonprofit, if applicable
  • Publish group rules.
  • Set up group templates.
  • Claim and set up your nonprofit’s LinkedIn Company Page.

7) Blogging

  • Select a blogging platform.
  • Design your blog and upload a banner.
  • Add e-newsletter and text alert subscribe functionality.
  • Add “Donate Now” button.
  • Add social networking icons.
  • Write content and secure photos for blog pages.
  • Add “Share” functionality.
  • Add search functionality.


Web 3.0 :: The Mobile Web

1) Mobile Social Networking

  • Download Facebook app.
  • Download Twitter app.
  • Download Foursquare, Gowalla, Yelp, Google Latitude, Loopt, and other location-based community apps.
  • Select mobile photo-sharing app and download.
  • Select mobile video-sharing app and download.
  • Download USTREAM (or Livestream) app.
  • Select a mobile browser and download.
  • Select a mobile payment app and download.
  • Select a group texting app and download.
  • Download a QR code reader app.
  • Download Google app.

2) Location-Based Communities (if Applicable)

  • Check in on Facebook Places/Location.
  • Claim your Facebook Places Page.
  • Create a Foursquare personal profile and check in.
  • Claim your Foursquare Venue Page.
  • Create a Foursquare Business Page, if applicable.
  • Create a Gowalla personal profile and check in.
  • Claim your Gowalla Spot Page.
  • Create a Google Places account.
  • Check in to Google Latitude.
  • Check in to Loopt.
  • Unlock your Yelp Business Page.
  • Launch a “Check In for Good” campaign, if applicable.
  • Create a 6- × 6-inch hard copy of your nonprofit’s avatar for photo check ins, if applicable.

3) Mobile Website

  • Select a mobile CMS.
  • Write content and secure photos for mobile pages, or import via RSS.
  • Design and upload a banner.
  • Create a “Donate Now” and/or “Text-to-Give Now” landing page.
  • Add e-newsletter and text alert subscribe functionality.
  • Add social networking icons.
  • Set mobile website to m.domainname.org or .mobi URL.
  • Experiment with QR codes.
  • Create a QR code campaign.

4) Group Texting

  • Select a group texting vendor.
  • Create text-to-subscribe graphic.
  • Add text-to-subscribe pitch to desktop website, blog, and print materials.
  • Add text-to-subscribe graphic to mobile website.
  • Promote text message campaigns on social networking and location-based communities.
  • Create a Bitly account to track mobile click-throughs, if applicable.

5) “Text-to-Give Now” Fundraising

  • Select a text-to-give vendor.
  • Create five text-to-give images.
  • Add text-to-give pitch to your desktop website, blog, and print materials.
  • Add text-to-give pitch to your mobile website.
  • Add text-to-subscribe pitch to your smartphone and tablet apps.
  • Add text-to-give pitch to your smartphone and tablet apps.
  • Upload text-to-give images to Facebook and TwitPic.
  • Take photos of your text-to-give images with your smartphone for mobile social networking.

6) Smartphones Apps (if Applicable)

  • Select a do-it-yourself app vendor or hire a developer.
  • Submit your app to app stores for approval.
  • Create a “Download Now” graphic for your e-newsletter, blog, and print materials.
  • Create a “Download Now” landing page on your desktop and mobile websites. 

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