If you're making the switch from QuarkXPress or PageMaker to Adobe InDesign or just starting out with page layout and design, InDesign CS2 at Your Fingertips is your ultimate reference. Its award-winning format gives you easy and instant access to all the tasks you'll want to perform. Author Ted LoCascio is a highly qualified instructor--he's the former senior designer for the National Association of Photoshop Professionals and an InDesign expert. With clear, accessible information and a full color section, this is the best value on the market.
Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid
By Frank Barry, Lawrence Henze, David Lamb, and Katherine Swank
The creation of a “complete” fundraising pyramid requires time and patience. History suggests that donors with the greatest staying power are those acquired through the annual giving program and cultivated to become sustainable donors using good stewardship and best fundraising practices.
Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid helps nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. It highlights fresh strategies for engaging new supporters online, investigates why we need to better understand the characteristics of loyal donors, examines the importance of developing personal relationships with transitional giving prospects, and explores cultivation strategies that foster lifetime commitments. This book lays the groundwork for building a fundraising pyramid that can help you maximize fundraising results and fulfill your organization’s mission.